Worldwide, many millions of dollars are spent by businesses annually on developing a public-facing brand and marketing messages based on that brand identity. Very few companies, however, pay as much attention to their internal branding and getting employees on board with a corporate vision. And yet, staff members are potentially your biggest brand advocates. After
Nowadays there’s so much information, data and statistics in the workplace that organizing, managing and sharing it is a challenge for businesses. How do you make all that knowledge work for you? How do you make it accessible to staff? It’s true – what’s the point of having all this organizational knowledge if it’s not
The company departments that are standard across most businesses have a newcomer. Marketing, HR, finance, sales and R&D have been supplemented by the new kid on the block: internal communications. More and more companies are realizing the integral place that internal communications has to all company functions. From employee engagement through to customer service and
Fast food operations are big business – let’s face it there’s at least one fast food outlet in every one-horse town in the US and throughout the world. In fact, there are some 3.7 million people employed in the fast food industry, making it a sizable contributor to the country’s GDP. Managing and communicating with
Community groups and organizations are the backbone of our neighborhoods. Providing a wide range of services they include charitable organizations as well as nonprofits, local sports clubs and interest-based groups. They have an essential role to play in enhancing the social well-being and the community life of our towns and cities. Almost by definition though,
As 2016 draws to a close many companies will be reviewing their marketing strategies and using the lessons learned to inform 2017’s marketing activities. Reflecting and reviewing on progress is an essential starting point for next year’s marketing plan. There are, however, some standout marketing trends that are on the horizon in 2017 that you
For car dealerships, often with multiple branches and a whole range of different brands, the potential for business silos is a real danger. It’s not uncommon for individual dealerships to go their own way in developing different marketing processes and their own brand messages. Ensuring a common, consistent approach is, therefore, often a major headache
With increased pressure on corporate marketing budgets, companies are looking for new ways to increase their return on investment. Leveraging the company intranet portal will help your organization to get more for its marketing buck. From streamlined businesses processes, better dissemination of information, to comprehensive customer information and market research, the intranet portal will help