Many companies are realizing the value of CEO blogs as an internal communications tool. You see, engaging and interesting content shared in a CEO blog ticks a number of boxes all at once: from increased employee engagement and improved internal communications, through to helping build the right company culture. A CEO blog is a low-cost
Worldwide, many millions of dollars are spent by businesses annually on developing a public-facing brand and marketing messages based on that brand identity. Very few companies, however, pay as much attention to their internal branding and getting employees on board with a corporate vision. And yet, staff members are potentially your biggest brand advocates. After