Internal Communications Strategy
Properly developed internal communications strategies within your business have a huge impact on your business’s ability to function smoothly. When internal communications strategies are well thought out, employees throughout the business have a better idea of their standing within the company, clearer definitions of their expectations, and higher levels of productivity. People are more likely to ask for help when they need it, communicate problems when they arise, and work with others to achieve solutions when necessary when they know how the communications process works. If you want to streamline internal communications within in your business, you want to make sure you aren’t missing any of these key details.
Get faster answers from employees on the road. If they can’t access the company intranet from their mobile devices, they can’t keep up with important announcements or respond to questions or other communications posed through the intranet.
Increase productivity on the road. Do you have employees who perform the majority of their work outside the office? Are employees allowed to work from home, even on a part-time basis? What about business trips, when employees will be even further away from the office? Easy access to the intranet through mobile devices will streamline productivity for employees no matter where they might be.
Support the bring your own device trend. Many employees prefer to work from their own devices. Whether it’s a tablet that uses their preferred platform or their preferred cell phone instead of one provided by an employer, they’re bringing their own devices to the office–and they’d rather use them. While some professionals question whether or not this trend will continue long-term, in the present moment, it’s evident that it’s the preferred choice for many employees. It’s also a trend that will improve productivity, as employees who are familiar with their existing device will be able to use it more smoothly.
Think about the message you’re trying to convey first. You shouldn’t put up images just for the sake of putting up images. Instead, you need to use images to make a clear, specific point. Develop that point before you start working on the image. Decide what you want people to remember about it.
Be humorous when possible. Even a little bit of a corny joke is a great way to make those key pieces of information stick out in the minds of your employees. When you make them laugh, you engage them more deeply with your image. That makes it more likely that they’ll remember it later.
Keep it simple. The best images aren’t the most complicated ones. Instead, they’re the ones that clearly convey your precise message in a way that will be remembered later, but without excessive details that will take away from your intended message.
By The Numbers
It’s also critical to keep track of your internal communications statistics. You should identify the important elements that you want to track: for example, how engaged are your employees? How many of them are actually using the company intranet? How many of them are satisfied in their current position? When you measure the success of your internal communications strategies, you’re better able to improve that communication and enhance employee engagement and productivity throughout the company.
Employee Thoughts Matter
When it comes to internal communications, it’s not just about providing employees with access to critical documents and information or offering them the openings they need to communicate with one another. It’s also about letting employees know that their opinions matter. Keeping the lines of communication open keeps employees engaged with their jobs, their supervisors, and the business as a whole. Giving employees a voice can take on several forms. You can conduct surveys, keep an open email account or even suggestion box for employee feedback, or even create a forum on the company intranet to make it easier for employees to share their thoughts, opinions, and ideas.
Your company intranet is an excellent tool for enhancing employee engagement and improving your internal communications strategies. When your intranet is used to its full advantage, particularly when you’re careful to balance all the important facets of internal communications, you’ll discover that your entire business runs more smoothly. If you’re ready to develop an intranet that will allow you to use visuals to enhance employee memory, track employee statistics, maintain mobile functionality, and let employees know that their thoughts and opinions matter, contact us! We’ll provide you with a cloud-based intranet that will take care of all your internal communications needs.