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Take a Quick TourA new intranet launch campaign is the best way to whip your employees into a frenzy of anticipation that drives intranet adoption and employee engagement. Building buzz among your workforce is critical for a successful launch. But don’t expect excitement to magically appear the moment you hit “go live.” Your strategy needs to generate momentum well in advance, so users are engaged from day one.
Here are 15 creative intranet launch ideas to ensure your platform starts with a bang. Whether you’re unveiling a totally new intranet or revamping an old one, these tips will help spark interest and get your team onboard.
How Do I Promote My New Intranet?
Your new intranet has likely been months in development. You’ve invested time in choosing the right platform, creating an intuitive user experience, and ensuring the functionality meets your team’s needs. But if the launch falls flat, all that work, and investment, could go to waste.
Just like any major business project, your intranet rollout requires detailed planning and employee-centered marketing. The earlier you begin promoting your intranet, the better. Ideally, the promotion should start as soon as you commit to a new platform.
A successful intranet launch typically unfolds in three key phases:
- Pre-launch
- Launch day
- Post-launch
The ideas below are grouped by phase, giving you a strategic roadmap and creative tools to ensure your launch delivers maximum impact. Ready to dive in? Let’s get started.
Intranet Pre-Launch Campaign Ideas
This is the crucial stage where you prep your team and gain employee buy-in. The key is to answer the “what’s in it for me?” question that’s on every employee’s mind. Focus on how the new intranet software will simplify daily tasks, streamline communication, and improve the overall employee experience.
Highlight the most exciting, high-impact features. While automation tools like forms and workflows are valuable, it’s often the social intranet features, like #channels, @mentions, and activity walls, that truly grab attention and drive early enthusiasm.
1. Identify Intranet Ambassadors
Form a group of intranet champions, early adopters who can generate buzz and assist with a soft launch. These ambassadors can demo the platform to different teams, explain its features, and show how common pain points are addressed. Having internal advocates increases trust and helps spread enthusiasm organically across departments.
2. Develop A Teaser Campaign
Use a teaser campaign to build anticipation and curiosity. Drip-feed sneak peeks through internal channels: share blurred screenshots, teaser videos, sneak previews, countdown emails, posters, or a fun internal press release. This creates a sense of intrigue and gives employees something to look forward to.
3. Give The Intranet A Name
A great way to humanize your intranet is by giving it a memorable, branded name. Run a company-wide naming competition to involve everyone and tap into your team’s creativity. Choose a name that reflects your organization’s values, culture, or mission.
This activity is especially effective for engaging remote or dispersed teams who may not feel as connected to in-office initiatives. For more inspiration, check out our guide: Intranet Names: The Essential Guide To Naming Your Intranet.
4. Set Up A Launch Countdown Clock
Build momentum by displaying a prominent countdown clock. Whether it’s a digital countdown on your current intranet homepage or a physical clock in a communal space, this tool creates a sense of excitement and urgency. It also clearly communicates the launch timeline so employees can prepare accordingly.
Ready, Set, Go Live!
Launch day has finally arrived, congratulations! The focus now shifts to driving intranet adoption and boosting user engagement. Your goal is to encourage employees to explore, interact, and return to the platform regularly as part of their daily routine.
Check out the following proven strategies to ensure your intranet has the best possible start.
5. Create A Launch Video
Develop a short, high-impact intranet launch video that highlights the platform’s core functionality and features. Showcase tools like group pages, document management, and social intranet capabilities. Encourage a collaborative culture by spotlighting blogs, comments, and newsfeeds.
Don’t forget to include a welcome message from the CEO or a member of senior leadership. Leadership endorsement sends a powerful signal that the executive team is fully behind the new intranet, and excited about what it can deliver for the organization.
6. Develop An Interactive Tour
Create an interactive intranet walkthrough to give users a personalized tour of the platform. Whether it’s a guided screen-share, explainer video, or embedded onboarding flow, show off key features users might otherwise miss, such as activity walls, team spaces, and advanced search capabilities.
This tactic is especially helpful for remote and hybrid teams who benefit from visual, self-paced introductions to the new system.
7. Employee Training Program
Roll out a robust intranet training program to ensure every employee knows how to navigate and make the most of the platform. Include a mix of formats: short how-to videos, interactive webinars, and searchable help guides.
Offer virtual sessions to engage remote staff and consider “lunch and learn” events to provide informal, hands-on experience without disrupting the workday.
8. Launch An Intranet Scavenger Hunt
Add fun to your intranet launch with an interactive scavenger hunt. Hide icons, logos, or trivia questions within intranet pages and challenge employees to find them. Or create a quiz that can only be answered by exploring key areas of the new platform.
Incentivize participation with small prizes or recognition, after all, a little friendly competition goes a long way in boosting engagement.
9. Profile Pictures And Fun Facts
Employee profiles are a fantastic way to enhance workplace connections, especially across departments and remote offices. Get early adopters to lead by example with completed profiles, including photos, job roles, and interests.
Gamify it by encouraging staff to upload baby pictures or share fun facts. Who knew that Noah from Accounting used to be a martial arts champ? After the initial buzz, users can update their profiles with professional photos and more formal bios.
10. Make The New Intranet The Default Homepage
Set your new platform as the default homepage across employee browsers. This ensures daily exposure and encourages regular logins. With modern intranet platforms offering single sign-on integration with tools like Microsoft 365, Google Workspace, and Salesforce, your intranet becomes a true central hub for all digital workplace resources.
Reducing friction and increasing convenience are key to adoption, so streamline access wherever possible.
Post-Intranet Launch Campaign Ideas
Fast forward a few months. Your intranet launch has been a success, and staff feedback is overwhelmingly positive. Now it’s time to sustain engagement and build on that momentum. The post-launch phase focuses on continuous improvement, feedback loops, and strategic fine-tuning.
11. Gain Feedback
Use surveys, polls, and feedback forms to gather employee insights about the intranet. Find out which features are working, which aren’t, and what employees would love to see next.
Acting on feedback not only helps improve the platform but also shows staff that their opinions are valued, building stronger buy-in over time.
12. Offer Ongoing Support
Designate a dedicated intranet administrator or support contact for intranet-related queries. This ensures users have someone to turn to when they get stuck or need help with advanced features.
Also consider onboarding support for new employees, so they get off to a confident start using the platform.
13. Recognize Super-Users
Celebrate intranet super-users, employees who actively contribute content, help others, or champion the platform. Recognition could come in the form of digital badges, public shoutouts, or even small rewards.
Recognition boosts morale and encourages others to get more involved.
14. Share Customer Success Stories
Use the intranet to spotlight real-world wins. Share success stories where teams used the intranet to collaborate more effectively, complete projects faster, or solve customer problems.
These stories validate the value of the platform and reinforce its impact on business outcomes.
15. Recognize And Reward Top Performing Employees
Intranets are the perfect vehicle to celebrate employee achievements. Use homepage announcements, newsfeeds, and social mentions to highlight individuals or teams who’ve gone above and beyond.
Recognition fosters engagement, strengthens company culture, and creates a positive feedback loop across the organization.
New Intranet Launch Best Practices
Launching an intranet isn’t a plug-and-play process. Even if your company had a previous platform, it’s essential to approach a new launch with a fresh, strategic mindset. Adoption won’t happen by accident, it requires planning, coordination, and plenty of pre-launch communication.
Let’s recap the key steps to success:
- Pre-launch: Generate awareness and excitement
- Launch day: Drive engagement with dynamic experiences
- Post-launch: Maintain momentum through feedback and evolution
While the goals for each phase vary, the ultimate objective is to get employees excited about the new intranet. When they understand the benefits, greater efficiency, stronger connections, and easier access to tools, they’re more likely to explore and adopt it with enthusiasm.
A successful intranet launch doesn’t just happen. You make it happen. Use these 15 creative launch ideas to ensure your platform delivers value from day one, and continues to evolve into a must-have workplace tool.
Ready To Launch Your New Intranet?
MyHub Intranet is a powerful, cloud-based platform trusted by businesses worldwide. Our easy-to-use, customizable software helps teams share knowledge, collaborate more effectively, and stay connected, wherever they are.
We also offer a mobile intranet app, perfect for today’s hybrid and frontline workers who need access on the go.
Kick-start your intranet journey today. Book a free demo or start your 14-day trial, and get ready for launch.
FAQ Section
Why is an intranet launch campaign important?
A launch campaign builds anticipation and helps employees understand how the intranet will benefit their daily work—without it, even powerful tools may be ignored.
What are effective pre-launch ideas?
Create teaser campaigns, select intranet ambassadors, run naming contests, and send sneak peeks to involve employees early and generate buzz.
How do you maintain intranet engagement after launch?
Use gamification, recognition events, training programs, feedback loops, and ambassador-led initiatives to cement long-term adoption.
