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Take a Quick TourYour company intranet may have launched with excitement years ago, but adoption rates often decline over time. According to employee feedback, stale or outdated intranet content is one of the biggest reasons for low engagement. If that sounds familiar, don’t worry, help is at hand. Coming up with original intranet content ideas month after month can be challenging, but fresh inspiration will breathe new life into your platform.
Drive Employee Engagement With 25 Intranet Content Ideas
Does your corporate intranet need an overhaul but you’re unsure where to begin? Here are 25 creative intranet content ideas to re-energize your platform and boost engagement across the organization.
- Internal Communication
- Keep It Visual
- Focus On People
- Employee Recognition Initiatives
- Connect Your Remote Teams
- Streamlined Onboarding
- Create An Industry News Hub
- CEO News Blog
- User Surveys And Snap Polls
- Gamification And Competition
- Celebrate Successes
- Customer Success Stories And Testimonials
- Promote A Knowledge-Sharing Company Culture
- Allow Personalized Intranet Content
- Advertise Internal Job Opportunities
- Create Q&A Forums
- Encourage Employee-Generated Content
- Connect With Team Chat
- Events Calendar
- Learning And Development Resources
- Health And Wellbeing
- Post Motivational Quotes
- Use Video To Enliven Your Intranet Solution
- Give The Intranet A Name
- Make Your Intranet Content Fun
A modern intranet solution must be nurtured and refreshed with dynamic, engaging content to remain relevant in today’s workplace.
1. Internal Communication
The company intranet should be the go-to platform for all internal communications. From new employee announcements and company acquisitions to updated brand guidelines, workplace communication is the cornerstone of intranet content strategy.
Idaho Lottery is a great example. Their MyHub intranet prioritizes communication for remote and on-the-go staff with real-time updates, secure document sharing, and mobile accessibility.
“With the MyHub intranet, all our information is now in one central place. Staff can directly and securely access anything they need, even away from the office,” says Jennifer Quinno-Miller from HR.
2. Keep It Visual
Too much text can overwhelm users. Make your intranet design more engaging by incorporating visual content like images, graphics, and diagrams. Mix things up with seasonal themes, green for St. Patrick’s Day or yellow for summer, to keep the platform fresh and inviting.
Video is especially powerful: a CEO vlog is often more engaging than an email, and explainer videos can simplify complex procedures more effectively than written instructions.
3. Focus On People
People love reading about other people. A people-focused intranet showcases the human side of your company. Include an employee directory highlighting skills, expertise, and personal details like hobbies or achievements to build stronger connections.
MyHub client Giftcraft uses a spotlight feature to showcase employees on their intranet homepage, fostering a stronger sense of community. “It’s enhanced the sense of belonging,” says Fernando Brandt.
4. Employee Recognition Initiatives
According to research, recognition is the top motivator for 37% of employees. Your intranet is the perfect platform for employee recognition initiatives, whether through shout-outs, peer-to-peer thanks, or highlighting new hires.
Recognition posts not only celebrate individual achievements but also reinforce company culture and values.
5. Connect Your Remote Teams
With hybrid and remote work here to stay, it’s vital to use the intranet to connect remote teams. Dedicated spaces can host virtual team-building events like trivia, shared lunches, or bake-offs. Encourage remote employees to share work-from-home tips or post photos of their setups.
A dedicated chat channel also enables the same spontaneous water cooler conversations that in-office workers enjoy, helping to combat isolation.
6. Streamlined Onboarding
Effective employee onboarding is crucial to long-term success. A centralized onboarding hub on the intranet provides everything new hires need: how-to videos, SOPs, org charts, forms, and checklists.
“New employee onboarding can be complicated, but it’s critical to setting the tone for long-term success.” – Forbes
By centralizing resources, HR teams simplify the process and ensure new employees quickly become productive contributors.
7. Create An Industry News Hub
A centralized industry news hub keeps employees updated on trends, competitor moves, and regulatory changes. Instead of subscribing to multiple newsletters, staff can rely on one trusted source within the intranet. This boosts both efficiency and knowledge sharing.
You could also create original content, such as leadership commentary on competitor mergers or internal reviews of new technologies.
8. CEO News Blog
Many leaders turned to informal videos during the pandemic, and employees loved the authenticity. A CEO news blog or vlog fosters transparency, showcases authentic leadership, and builds stronger trust across the organization.
9. User Surveys And Snap Polls
Interactive tools like surveys and polls are excellent for employee engagement. They give workers a voice on company initiatives and intranet improvements, while also making the platform more dynamic.
Remember to always share results and actions taken, this closes the loop and encourages ongoing participation. For example, Toyota uses interactive content like polls and feedback forms in its intranet to strengthen employee engagement and collaboration.
10. Gamification And Competition
Gamification adds fun and motivates employees to engage with your intranet. Run contests with small rewards for most active contributors or best ideas. Recognize achievements with digital badges, leaderboards, and levels to encourage healthy competition.
By turning intranet interaction into a game, you make daily use more enjoyable while reinforcing collaboration and knowledge sharing.
MyHub customer Kenect Recruitment has introduced some healthy competition in its intranet homepage. Before the launch of the company intranet, Kenect shared branch performance league tables via email. Although the friendly competition aimed to motivate branches, the data quickly became outdated, reducing its effectiveness and employee engagement.
Now, with intranet-embedded Google Sheets, the league tables are dynamic and updated in real-time. Staff find this modern approach far more engaging, motivating, and transparent than the old, static email version. It also demonstrates how digital workplace tools improve collaboration and ensure information accuracy.
11. Celebrate Successes
Have you won that all-important tender? Or has your product development team come up with a ground-breaking innovation? Celebrating company success stories is a sure-fire intranet idea. After all, everyone wants to be part of a success story, and recognition fuels motivation.
And remember to celebrate non-work-related achievements. Acknowledge the births of children and grandchildren and congratulate staff for their personal triumphs, like running a marathon. There’s a ton of intranet content mileage in celebrating successes, helping to build stronger workplace culture and belonging.
12. Customer Success Stories And Testimonials
Likewise, share any positive customer reviews or testimonials. This kind of affirmation has a positive impact on everyone and reinforces employee pride in the company.
Customer success stories are also a powerful internal communications tool. They help workers better understand their roles and the company mission. Seeing their efforts directly impact customers makes employees’ work more meaningful , one of the main driving forces for employee engagement.
13. Promote A Knowledge-Sharing Company Culture
Building a knowledge-centric company culture continues to be a top priority for organizations, regardless of size or industry. It’s vital for improving productivity and driving innovation. Use your intranet to make knowledge more accessible across the entire company and ensure institutional knowledge isn’t lost.
Multinational professional services firm Deloitte has done just that. Its company intranet focuses on knowledge sharing and professional development. Employees access a vast library of resources, including research papers, case studies, and training modules. Workers can also contribute content, creating a dynamic, constantly updated knowledge base.
Deloitte’s intranet also has an “Ask Deloitte” feature to encourage peer-to-peer knowledge sharing. Employees post questions and get expert responses on industry best practices. Ask Deloitte has helped promote a learning culture and kept staff updated on market trends, ensuring the company stays ahead of the curve.
14. Allow Personalized Intranet Content
Create opportunities for your people to customize their intranet experience. After all, staff access personalized news and social media feeds daily, and they expect the same high-value, tailored experience at work.
Allow employees to personalize their intranet content preferences. Hotlinks and shortcuts take the worker directly to their favorite tools and content. And use social intranet features such as follows, likes, and comments. Employees set their own preferences for a targeted, highly relevant experience every time they log on. They can filter out irrelevant background noise and really focus on what’s important.
15. Advertise Internal Job Opportunities
Internal recruitment is a cost-effective way to fill vacancies. Internal candidates are already familiar with the company’s setup and can be up and running quickly. Post job openings on the intranet platform and make it easy for employees to apply with an online automated form.
And don’t stop at permanent vacancies. You can also advertise cross-departmental projects, working groups, or secondments. Your people will welcome the opportunity to develop their skills and expertise, supporting both professional growth and staff retention.
Tips On How To Create Engaging Intranet Content
We finish our discussion with bonus tips on creating engaging intranet content that drives adoption and keeps employees returning. Whether it’s sharing company news or highlighting corporate social responsibility stories, follow these guidelines to ensure your intranet becomes an essential daily destination.
Keep It Relevant
Creating content just for the sake of it isn’t helpful. Intranet posts need a clear purpose and should add value for readers. Be mindful of information overload, too much content can overwhelm users, causing them to disengage or tune out completely.
Make It Engaging
One of the most effective ways to drive employee engagement is by encouraging interaction. Content that’s one-way communication often falls flat. Instead, invite participation with comments, likes, polls, and sharing features to spark conversations and collaboration.
Mix It Up
Don’t limit intranet content to text. Mixing in multimedia, like videos, podcasts, infographics, and interactive presentations, captures attention and caters to different learning styles. A variety of content formats will make your intranet more dynamic and appealing.
Present Content In Bite-Sized Chunks
Break information into easily digestible pieces. Use short paragraphs, clear headings, and bullet points to highlight what matters most. Combine text with images and graphics to keep things visually engaging. Offering “click to read more” options helps keep pages uncluttered while still providing depth for interested readers.
Consider Navigation
A modern intranet should prioritize intuitive navigation. Use clear menus, logical structures, and effective tagging so employees can quickly find the information they need. Don’t be afraid of white space, simplicity makes content easier to consume and improves the user experience.
Develop An Intranet Content Strategy
Great intranet content doesn’t happen by accident. Establish an organized content strategy to ensure consistency. A content calendar helps teams plan articles, announcements, and updates in advance. Time your posts strategically, analytics often reveal that Monday mornings are crowded, so posting later may generate more engagement.
Regular, well-timed updates keep the intranet fresh, distribute the workload across departments, and build anticipation for new content, which drives adoption and sustained employee interest.
Intranet Engagement: Best Practices
The bottom line is to focus on content that adds value. Keep your intranet fresh, relevant, and fun by regularly updating content, reviewing analytics, and removing outdated materials. This ensures your site remains effective, supports employee productivity, and delivers a measurable return on investment.
About MyHub
MyHub is a leading provider of modern intranet solutions. Organizations of every size use their platforms to boost engagement, streamline internal communication, and enhance workplace collaboration. With over 60 pre-built templates, MyHub makes it simple to create and maintain engaging content without technical expertise.
Interested in seeing it in action? Try a free demo or a 14-day trial of MyHub’s user-friendly intranet software.
FAQ Section
Why do intranets often lose employee engagement over time?
Because content gets repetitive or irrelevant, users feel it doesn’t reflect what’s going on now, and there’s little interaction or change—leading to drop-off.
What kinds of content tend to be most effective?
People-centered content (employee spotlights, recognition), interactive formats (surveys, polls, forums), visual or multimedia content (videos, infographics), content for remote or hybrid members, health & wellbeing topics, and content that allows personalization.
How should companies plan to keep intranet content fresh and engaging?
They should use a content calendar, involve multiple contributors (not just one team), mix up types and formats of content, solicit feedback from employees, remove outdated or excess content, and ensure easy discoverability via tagging and clear navigation.
