Generation Z Definition

generation-z

Who is Generation Z?

Generation Z, also known as Gen Z, is the next demographic cohort following the Millennial generation. Generational cohorts are defined by birth year rather than age group, and Gen Zers were born between the 1990s and early 2000s.

Gen Z is often referred to by the informal term Zoomer. If you’re wondering where the word “Zoomer” comes from, it’s a blend of “Generation Z” and “Boomer.”

Generation Z accounts for 20.35 percent of the US population, making it the third-largest demographic cohort after Millennials and the Baby Boomer generation.

These young adults have massive spending power. Gen Z’s income will hit $33 trillion by 2030, making Zoomers one of the largest consumer groups in the US.

Gen Zers are the first generation to grow up in the age of the internet and social media. Often called digital natives, members of Generation Z take digital communication for granted.

This demographic cohort is sandwiched between Millennials and the following new generation, Generation Alpha. Zoomers cover a wide age span. The oldest members have jobs and mortgages, while younger Zoomers are still students.

What Are The Main Characteristics Of Gen Z?

Every generation comprises many unique individuals. However, some common attitudes are shaped by when they were born and what they experience in their lives.

Although not a scientific process, here are the defining Gen Z traits you need to know about:

Diversity

Gen Zers are one of the most diverse generations so far. According to Pew Research Center, 48 percent of Generation Z identifies as racially or ethnically diverse.

Digital Natives

Hyper-connectivity is a primary characteristic of most members of Gen Z. Whether it’s for socializing, popular culture, entertainment, shopping, or research, this demographic cohort has more screen time than any other. And smartphones are the device of choice for Generation Z. Most got their first cell phone at age 12.

Pragmatic And Financially Savvy

Stability and security are essential to Zoomers. And it’s no surprise when you consider the formative experiences of this age group have been in the shadow of the Great Recession and a global pandemic.

The uncertain environment and unrest have colored their worldview and manifest in conservative spending, smart investments, and job stability. According to one survey, more than half of Gen Zers save more money now than at the start of the pandemic.

Progressive Politics

Perhaps because of their diversity, Zoomers are more open-minded and progressive than previous generations. Transgender and LGBTQ rights, mental health, climate change, the environment, and racial equality are vital issues for this age group. A willingness to advocate for social change is also a shared characteristic.

What Are The Differences Between Gen Z And Millennials?

So, how do members of Generation Z compare to Generation Y, also known as Millennials? Both cohorts are driven by a desire to make a difference and contribute to society. Furthermore, technology is crucial to Gen Z and Millennials, and both have a strong social media presence.

However, while there’s plenty of common ground, there are also fundamental differences.

millennial stereotypes

Technological Dependence Vs. Fluency

Members of Generation Z are more dependent on technology – it’s integral to their everyday lives. By contrast, the Millennial generation is technology-fluent. They have an intuitive understanding of technology and are comfortable using it. However, Gen Z lives and breathes online connectivity.

Financial Security

Millennials largely grew up in a period of prosperity. Most of them were adults by the time the GFC hit. On the other hand, Gen Z watched their parents grapple with the economic fallout of the GFC and now a global pandemic. As a result, Zoomers are more debt-averse and budget-minded. They value financial security and are more frugal than the previous generation.

Generation Z As Consumers

The internet dictates Gen Z’s consumption habits. Unlike older generations, who still prefer brick-and-mortar stores, online shopping is the go-to for Zoomers. However, Gen Zers will carefully research products online before making a purchase. Ads are everywhere for this demographic cohort, and many admit to being swayed by social media influencers.

When it comes to purchasing decisions, ease of use is the driving force for Generation Z. These young adults prefer app-based services, mobile pay, and simple online transactions.

Furthermore, Gen Z is more likely to spend their dollars with brands they consider ethical and committed to green practices. When they perceive a company is unauthentic in its commitment to social and environmental issues, Gen Z has no problem spending its dollars elsewhere.

Gen Zers As Employees

Gen Z has already made its presence felt in the workplace. In 2024, the number of Gen Z workers in the US is set to surpass Baby Boomers for the first time.

It’s early days, but there are already some emerging trends. Diversity and social issues are essential for Gen Z. They want to work for employers with the same progressive outlook and desire to make a difference. Gen Zers will motivate companies to get their house in order and be more socially responsible.

Job stability is also a big concern for Zoomers. According to one survey, a secure and stable role is the top career goal for Generation Z.

Another characteristic is the ability to multitask. After all, Generation Z is used to switching between apps and carries that ability into the workplace.

Technology is, of course, the lifeblood of Gen Z. Companies that embrace new technology will be a drawcard for Gen Zers. Plus, brands with a strong YouTube or Instagram profile will catch the eye of job-hunting Zoomers.

Generation Z naturally engages in online communication and collaboration. However, despite their dependence on digital communication, face-to-face contact is vital. In one survey, 72 percent of Zoomers said they preferred in-person communication.

And after the isolation of the pandemic, it’s no surprise that members of Generation Z value regular team meetings and social connections.

What Comes After Gen Z?

Generation Alpha is the next cab off the rank when it comes to generation cohorts.

Young people born after 2012 are part of this new cohort. Although still at a young age, there’s no doubt this generation will also make its mark in time.

List Of Generations

Generational cohorts are not an exact science, and there are ongoing discussions about the cutoff from one generation to another.

Here is a guide to the list of generations and when they were born:

  • Greatest Generation: 1901 to 1927
  • Silent Generation: 1928 to 1945
  • Baby Boomer: 1946 to 1964
  • Generation X: 1965 to 1980
  • Millennials: 1981 to 1996
  • Generation Z: 1997 to 2012
  • Generation Alpha: early 2010s to mid 2020s

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