The ways in which businesses connect with and serve clients are changing. The digital world has transformed consumers’ expectations. Immediate, all-hours and personalized interactions are now the order of the day, but is your company really geared up for this changing environment? Nowadays, having a website and a Facebook page is not enough to maintain a competitive edge. Increasingly, businesses are discovering that client portals provide opportunities for customers to receive personalized self-service information when it’s convenient for them. Client portals have the potential to be a very important connection point between you and your customers. In this post, we look at the value-added potential of a client portal.
What Is A Client Portal?
From shopping and insurance through to healthcare, law, banking and finance, many businesses have been using client portals to build deeper connection points with their clients. The great advantage of having a client portal is that it gives clients the freedom to interact with you when and how they want. Traditionally, personalized service would have been achieved through face-to-face contact or over the phone. However, with changing customer expectations and the fast-paced, technology-driven world that we now live in, many businesses are looking at new ways to interact with customers and client portals are an excellent example of this sort of innovation.
But what’s so good about client portals? What difference will it make to my business? We’re only a small company and this all sounds too much like hard work.
If these sorts of questions and issues have been whizzing around in your head as you’ve been reading, then you’re in good company as they are common concerns. We will now address these issues by presenting three reasons as to why a client portal is a good idea even for smaller business.
A client portal is incredibly convenient for your customers. As it’s based in the cloud, the portal is accessible anytime and anywhere via an internet connection. Clients can locate information and content, upload orders and service requests, submit invoices and remittance and view their order history with a few clicks of the mouse and at a time and location that suits them – even when stretched out on the couch on a Saturday afternoon. Not only is this self-service approach enormously convenient for them, but it also reduces the demands on your customer service personnel who otherwise would be spending their valuable time on responding to requests from clients.
Better Connections With Clients
What’s more, if relevant and appropriate, the client portal is a great way to promote two-way conversations with clients either through blogs, surveys or project updates and pages.
And providing clients with access to timely, accurate information as well as better and more responsive services has the added benefit of increasing customer loyalty. The truth is you will be more likely to attract and retain a loyal customer base with a client portal.
The client portal, therefore, offers the possibility of real interaction with clients rather than just the passive passage of information. You will be able to cultivate new and improved relationships with your clients who will love the opportunities for improved service delivery that the portal offers.
Secure Transfer Of Data
Clients Portals: Providing Enhanced Customer Experiences
What’s more, the client portal can easily be customized with your company logo and colors so that it feels like a natural extension of your existing website and brand.
And all of this is easily achievable via your existing company intranet, making it a very cost-effective, easily implemented solution.
Do you want to provide an enhanced experience to your clients? Do you want to build profitable relationships with customers? Then get in touch with us at MyHub for a free consultation on implementing a client portal.